How to Increase Website Traffic


The New York Times newsletters

How to Increase Website Traffic

1. Create Editorial Calendar

Content calendar by CoSchedule

A sample content calendar by CoSchedule, featuring all social media updates.

2. Establish Content Writing Guidelines

3. Document and Streamline Process

The goal of an editorial calendar and content writing guidelines is to help you standardize the content creation process. So that each writer you work with understood your expectations and produced new pieces in line with all the requirements.

4. Create Educational Content and Tutorials

Once you set a formal system for managing the content flow and quality, it’s time to get to writing. Determine which types of content you’d want to produce based on your target audience preferences, niche, and competition.

5. Gather Data and Publish Reports

6. Start a Podcast

The growing popularity of podcasting makes it an excellent tool for traffic generation. You can add links to the relevant content you’ve mentioned in the podcast description, plus advertise your website name using voice to increase awareness around it.

7. Start a YouTube Channel

Backlinko YouTube channel

8. Repurpose Content

9. Write Guest Posts and Press Releases


Alternatively, you can go after media opportunities using HARO — a free service connecting journalists with sources. Join HARO to pitch your press releases or story quotes to the media people, working on a story around your niche.

10. Create a Linkable Asset

HubSpot free website grader tool

How To Increase Website Traffic Using SEO

1. Perform Technical Audit

Semrush site audit tool

2. Technical Improvements

Page speed insights test

Improvements suggestions and helpful resources, provided by PageSpeed Insights tool.

3. Use Keyword Research

When analyzing keywords, pay attention to monthly search volumes and competition numbers. You need to find low competition/high search volume keywords and incorporate them into your content. Doing so is the best way to rank a new website.

4. Align Content to Match the Search Intent

Google search results for Walmart support number

When using this query, the person clearly wants to get the phone number, not purchase goods from Walmart.

5. Use Internal Links

WebsiteSetup internal links

Here’s how we organize helpful links in one of our blog posts.

6. Use Long-Tail Keywords

Long-tail keywords better describe user intent. When using such multi-word queries users have a clear agenda in mind. Once they find a good resource that provides the answer, they are likely to stick for longer.

LSI Graph

7. Optimize for Rich Snippets

Featured snippet example

8. Answer Questions People Also Ask

Apart from using tools for keyword research, you should also analyze SERPs for different queries. In particular, look at the “People Also Ask” box to find more long-tail keywords and shape your content strategy around them.

Google people also ask

Plenty of good questions you could answer on your blog to increase your traffic.

Method 1. Use a traffic estimation tool

1. Find out how much traffic a website gets in total

similarweb traffic

traffic by countries similarweb

traffic sources similarweb

referring sites similarweb

organic keywords similarweb

Where does the data come from?

Is the data accurate?

To summarise, SimilarWeb tends to drastically overestimate actual unique visitors and pageviews, according to our testing. But it doesn’t always overestimate things; it underestimates unique visitors roughly 1/12th of the time, and pageviews between ⅓ and ¼ of the time.

similarweb fail

You’ll remember that SimilarWeb calculates their estimates based on data from a small subset of the entire online population. So if they don’t show traffic estimates for a particular site, it’s because not enough people in the subset from which they derive their data have visited the website in question.

2. Find out how much traffic a website gets from search engines

ahrefs traffic

This is a “live” traffic estimate, meaning that it’s a “rolling average.” It gets adjusted each time we update the pool of keywords for which the website ranks in our database. Because of this, traffic estimates can vary slightly from day to day. This number includes both desktop and mobile traffic.

ahrefs prefix search

ahrefs blog traffic prefix

top pages prefix traffic

organic traffic country ahrefs

You’ll also notice that we plot historic organic traffic estimates on a graph. This shows daily organic traffic estimates for as far back as mid-2015. It’s fully interactive too. Just roll over the graph to see estimated traffic stats for any date over the years.

uk segment traffic graph ahrefs

top keywords ahrefs

Where does the data come from?

Is this data accurate?

To summarise, Ahrefs tends to underestimate organic unique visitors and pageviews, according to our testing. But it doesn’t always underestimates things; it overestimates organic unique visitors roughly 1/4th of the time, and organic pageviews roughly 1/10th of the time.

By the way, these findings are based on a larger sample size than our SimilarWeb data, because Ahrefs showed estimates for all 116 of the sites we tested. (Remember that SimilarWeb only gave estimated for roughly ⅕ of them?)

silly google search

This is how all organic traffic estimation tools work, so we’re not alone here. They all tend to underestimate traffic. The degree to which this happens comes down to the size of their keywords database; the bigger it is, the more accurate their traffic estimations will be.

Which tool is best for comparing multiple sites?

Spearman’s Rank correlation coefficient is a technique which can be used to summarise the strength and direction (negative or positive) of a relationship between two variables. The result will always be between 1 and minus 1. Rank the two data sets.

We’re looking at the correlation between two sets of data: the “real” traffic numbers (set #1) and the estimated traffic (set #2). If the numbers positively correlate in any way, the Spearman correlation will be between zero and 1. If they negatively correlate, it will be between zero and -1.

Method 3. Ask!

pasted image 0 1

ahrefs comments blog

Most readers don’t bother leaving a comment, no matter how great the content happens to be. So a blog that receives a consistently high number of comments will almost certainly be getting a significant amount of traffic.

social shares ahrefs

ahrefs youtube lots of views

How To Increase Website Traffic Through Advertising

1. Facebook Ads

2. Instagrams Ads

Instagram ad platform

3. Pinterest Ads

Pinterest for business

4. Google Ads

5. Twitter Ads

Twitter ads are a cost-effective way to promote your latest posts to more people. You can purchase sponsored tweets, videos, or conversation cards to distribute your content to a specified audience and monitor all clicks/interactions.

Twitter video ad example

6. Reddit Ads

Reddit advertising

SiteWorthTraffic: Zeigt den Wert einer Website

Quantcast liefert nicht nur die reine Zahl der Website-Besucher, sondern auch demographische Merkmale wie Alter, Geschlecht und Einkommen, geografische Angaben sowie Interessen. Damit ermöglicht es einen interessanten Einblick in die Zielgruppe Ihrer Konkurrenz.

Allerdings stellt das Tool nur Daten von Websites zur Verfügung, die sich dort aktiv angemeldet haben. Das führt dazu, dass Sie dort fast ausschließlich Informationen über große und bekannte Websites finden werden.

konkurrenzanalyse-website-traffic-von buzzfeed-auf-quantcast

Für den US-Markt: TrafficEstimate

Der kostenlose Check von TrafficEstimate stellt bisher nur wenige Daten für Deutschland bereit. Falls Sie aber Informationen über Mitbewerber in den USA erhalten möchten, kann das Tool wertvolle Dienste leisten.

Wie viel Website Traffic Ihre Web-Präsenz hat, können Sie mit Hilfe verschiedener Tools schnell in Erfahrung bringen. Welcher Dienst sich am besten eignet, hängt davon ab, welche Informationen Sie genau benötigen.

Während SiteWorthTraffic und TrafficEstimate die wesentlichen Daten sehr übersichtlich aufbereiten, gehen SimilarWeb, SEMrusch und Quantcast weiter in die Tiefe. Wenn Sie ein Website-Ranking wünschen, ist Alexa die richtige Wahl. Da die Dienste in der Regel nur Schätzungen statt absoluter Zahlen ausweisen, kann es sich auch lohnen, mehrere Tools miteinander zu kombinieren.

Denken Sie bei der Analyse daran, dass viele Unternehmen nicht nur mit Ihrer Website im Netz vertreten sind. Die meisten von ihnen betreiben verschiedenste Social-Media-Kanäle. Wenn Sie wissen möchten, wie viele Menschen ein Unternehmen wirklich erreicht, sollten Sie deshalb auch einen Blick auf seine Auftritte auf Facebook, Instagram, YouTube und Co. werfen.

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